Here's the summary. Some Wal Mart stores got some new Star Wars action figures but were not supposed to put them on sale until after the movie comes out - because one toy contains an extremely minor spoiler.
Some clerk doesn't realize they are not supposed to be sold yet and puts them on the shelf.
A Star Was fan buys one of the action figures - the one with a minor spoiler - takes a picture of it and puts it on his blog and posts a link to his blog on Facebook.
Disney goes insane - and their lawyers not only force the dude to nuke the entire blog post or get sued for a fortune, they also get him banned from Facebook for violating "community standards" for posting the link to his blog.
Think about that. A dude walked into a store, bought a product the store was selling, did a blog post saying he bought the product and he's now in legal trouble for that and kicked off of Facebook.