What we have right now is a completely polarized nation. At the moment:
Roughly 50 percent of people will never, ever vote for a socialist bitch who wants to raise their taxes hopes HIspanic men knock up their daughters.
Roughly 50 percent of the people will never vote for a white male douchebag who will take away their healthcare, treat women like sluts, shit on gays and lesbians and doesn't care if you have to work three jobs to be able to survive on one potato a day.
Nothing is going to change that. There is no campaign speech or ad that is going to make someone say "you know what, I'm going to vote for that woman that wants my daughter to blow Jose and Tyrone" or "Jesus what was I thinking, of course my gay friends are evil!"
Both sides are completely tied to a raw hatred of the other side. So what is the fucking point of pretending that a campaign can change hearts and minds. It won't. It will just burn money.
The winner this time around will be whoever gets their side to vote. So, my argument would be "Don't do a political campaign. Just save us all a lot of time and do a get out the vote campaign."